Provocation
Why is it presumed that the physical language of business Webcasts should
be like that of a studio news broadcast and not, say, that of a current affairs
programme an outside broadcast, or even a prime-time game show—using
the more entertaining and connected nonverbal style that goes with those
genres?
If some of those potential styles don’t feel businesslike to you, ask the
questions, “What is entertainment,” “What is business?” and “What would
a body do to win at both of these?”
2
What We Have Here Is a Failure
to Communicate
Shedding the Common Body Language
of Bad Business
If we are strong, our strength will speak for itself.
If we are weak, words will be of no help.
—John F. Kennedy
In this chapter you’ll learn:
• Why being an optimist is overrated
• How you’re naturally hardwired for paranoia
• The chemistry of fear—and its mismanagement
• The biggest body language don’t when presenting
• Top nonverbal ways to put an audience to sleep and lose business!
• 19 •
When we communicate, we are often unknowingly creating a potent
feeling of distrust in others. Sadly, even established public speaking
and presentation coaches worldwide consistently teach a common mistake
that, more than any other factor, can overwhelmingly cause a speaker
or business presenter to be viewed negatively by any audience. But before
you learn how to never ever make that mistake yourself, and in so doing
improve your mastery of nonverbal influence immediately, you must first
understand this.
Why Have We Made It This Far?
There is a really good reason that you are looking at this page right now and
reading these words, and it is not just that you want to improve your ability
in human communication. You are right here, right now, alive and reading
this because your brain has a very special way of thinking that naturally
increases your chances of survival, and you inherited this routine process
the very moment you were conceived. It is also responsible for the vast
majority of the negative body language in business today.
So, let me give you the simple unconscious thought process that is naturally
hardwired into your brain that helps to deliver you from potential threats:
First and foremost, take a negative view.
Optimists Are Frequently Surprised
Here is the way in which this preexisting programming works to your
advantage. Imagine that you are an early human around about 200,000
years ago. It is the dead of night, and you are comfortable in your warm
cave, asleep with your small family unit. Suddenly, your prehistoric part20
• WINNING BODY LANGUAGE
ner wakes you up with a start and indicates that she has heard an ominous
noise outside the cave entrance.
You are mentally predisposed to take the negative view, to instantly react
pessimistically— “Uh-oh! It’s a wildcat!”—and without blinking you quickly
rouse the group, pick up the big stick that is lying next to you and move cautiously
to the exit of your cave to potentially flee or defend yourself and your
family from attack and possible death.
Now, it could indeed be a vicious animal, or it could just be the wind. If
it is the first, you and your family stand a better chance of survival because
you are ready and able to run or defend yourself and your genetic line as
best you can; you were wise to be immediately and unconsciously wary, or
pessimistic about the unknown sound. If it turns out to be only the wind in
the trees, then you have lost nothing but a little sleep, but you have gained
a statistically better chance of survival than, say, the prehistoric optimist,
who in this selfsame situation thinks, “I bet it’s nothing,” and rolls over and
goes back to sleep.
The optimistic mindset lets the person sleep soundly, but quite significantly
lowers the chances of his genetic line surviving! The optimistic outlook leaves
the sleeper unprepared to defend himself and his family should the chances
that it’s a predator go against him. So you can quite see how in a dog-eat-dog—
or rather a large cat–eat-human—world, the optimists and their families were
all soon dinner and the pessimists reproduced and survived.
The optimistic mindset has mostly been ironed out of our unconscious
mind over time by the evolutionary process of natural selection. Darwinism
at a neurological level has made the optimistic unconscious, for the
most part, very nearly extinct. Only the programming for pessimism has predominantly
survived within the unconscious mind. As we already know, it
is that unconscious mind that rules our life on a daily basis, often for the
sake of our personal survival and that of our species.
What We Have Here Is a Failure to Communicate • 21
A Leopard Can’t Change Its Spots
Now, think of all those colleagues, bosses, and gurus over the years who,
when it comes to business communication, have advised you, “Hey, don’t
be so negative—be optimistic! Be positive! Once you get in front of the
group, you’ll be fine!” Upon closer examination, it turns out that they were
expecting a leopard to change its spots, because in reality, our default
mindset is acutely paranoid. Remember this, because you are going to discover
later in this chapter just how the vast majority of communication
and presentation training available to date ironically works fruitlessly
against several million years of this natural survival programming. Being
optimistic without being prepared dramatically increases the sense of
unease in communicators and audiences alike by failing to recognize and
respect how the mind and body fundamentally work when under pressure.
What’s the proof? There is a plethora of communication/presentation
training out there, and everyone in business seems to have attended course
after course—yet we are all constantly bored, confused, disengaged, stupefied,
and too often condescended to or even offended by the majority of
what we see and hear. The bar on business communication is set so low that
there are almost no entry-level requirements other than being a living
human being (and even then some seem to have slipped through the net!).
Statistics from Andy Lopata and Peter Roper’s 2006 book on business communications,
And Death Came Third, state that “81% of organizations were
ing halls, in corridors, at networking meetings, and at lunches. And you
can be sure that for the billions of people who are communicating under
pressure right now, this simple, primeval routine programming of their
unconscious minds to act on the negative forecast of any event is playing
loudly in the background.
They come to present, and because there is very little hard information
on how the communication will pan out for sure, positively or negatively,
their ancient brain takes over and the primal pessimism kicks in to ensure
their best chance of survival—or so it thinks.
You see, the primitive mind also sees everything in terms of black or
white, good or bad—there is no gray area of thinking, no “maybe.” If something
looks potentially bad, then the primitive brain categorizes it as just
bad, and the body’s resulting reactions are those deemed appropriate by preorganized
response routines. Even anything that is unpredictable or uncertain
will be categorized as a threat, in turn causing a retreat response—just
to be safe and never sorry.
This means that presenters worldwide are in front of their audiences,
thinking at a deep unconscious level, “There are other people here, and I
don’t know for sure what is going to happen, so I’ll treat this as a threat—
chances are that this will make me more likely to survive it.” Of course, all
they consciously experience is the feeling of “Oh, *@#!!!” Just like the prehistoric
people of all our brains’ pasts, the sympathetic nervous system, a
control mechanism for our body’s fundamental functions, initiates a
response that is as familiar to us as it was to the first vertebrates on this
planet—a response that can be traced back through our mammalian ancestors
and reptiles, and right back to fish: fight or flight.
Danger When sensory data hit the brain stem, or, as some call it, the R
complex or the reptilian brain, in a pattern that is registered and perceived
as “danger,” the rate of our adrenal activity is quickly increased. This, in
What We Have Here Is a Failure to Communicate • 23
turn, facilitates reliance on set behaviors that are often related to alertness,
defense, and combat, along with the physical readiness to execute these
tactics effectively—our fight-or-flight response is activated.
Also our simple reptilian mindset categorizes anything that we can’t predict
easily or is uncertain as a risk, and so stimulates our most fundamental
nervous system to take in lots more data while closing down the number of
categories to label and understand it by in order to allow quick computation
and analysis. At the same time, our bodies fill up with adrenalin so that
we can be physically ready for effective aggression toward the threat if running
in the opposite direction has proved ineffective.
Presentation Anxiety
No surprise that business communicators at all levels often end up talking
to their audiences in a frozen state, or one of submission or aggression.
Their unconscious minds assume that they are not able to predict with any
great certainty the exact outcome of this most critical and complex of
human interactions. The more humans there are in the mix and the more
imperative a positive outcome is, the more unpredictable and uncertain
the situation appears to be to the unconscious mind. Complexity and
importance bring about the unconscious imagination of a whole heap of
possible threats and potential disappointments.
A presenter just has to get up in front of a group of people (any more than
four is categorized as “many” by the unconscious mind), and in kicks the
impulse to freeze, flee, fight, or finally faint—the “play dead” response. All
of these begin by sending adrenalin coursing through the bloodstream, rapidly
preparing the body for reaction and appropriate action in an immediate
emergency situation. (In fact, even just one person can push the
presenter’s unpredictability button—“Will this person like my pitch or not?”)
24 • WINNING BODY LANGUAGE
Acute anxiety—the result of all this stress—can eventually stimulate the
release of a chemical called norepinephrine into the brain. This is the
body’s own antidepressant. (You’ll recognize this as the high you feel when
you finally get off the white-knuckle ride to make up for the terror you felt
when you were on it, or the elated over-confidence of a poor presenter after
a car crash of a corporate communication.) Further symptoms that you may
recognize in others include a panic attack, a drained complexion, extreme
fluctuations in temperature, sweating, dryness of the mouth and choking
sensations, dizziness, feelings of “unreality” and confusion, introspection,
and loss of concentration and memory.
These reactions are all a perfectly reasonable response to being attacked by
a hungry lion; perhaps, however, rationally they could be considered a little
over the top for reading from a PowerPoint slide in front of a small committee.
Animal Instinct
So presenters are freezing, fleeing, or fighting their audiences in fright
(and maybe even feinting too, or at least taking a sick day) because they
cannot safely predict the outcome of an important communication
exchange. And how can we tell that the majority of them are doing this as
they speak? Next time you are watching a series of business presentations,
watch the presenters closely. Do you see their hands down by their sides,
their stomachs crunched in, and their shoulders down (hunched over),
chin tucked in, forehead down and eyes narrowed? Do you see some repetitive
movement from side to side? This is the human body getting ready
either to avoid attack, to be attacked, or to attack. And this is unfortunately
how the vast, vast majority of business communicators meet their audiences
to a lesser or greater degree.
What exactly is happening here? This posture drops the person’s center
of gravity to facilitate balance and power when ducking and running, to
What We Have Here Is a Failure to Communicate • 25
absorb the energy of an attack, or to spring into offensive action. The hands
are below the waist to facilitate movement, as the arms are needed as pendulumlike
weights (to walk or run, we need the swinging motion of our
arms to help move us forward) to propel the body away from or toward a
threat. The stomach is crunched in to shield the soft vital organs in that
area, protected only by a muscle wall because of the body’s design, which
allows a diverse range of movement at the body’s center (instead of protecting
the core with skeletal tissue and suppressing mobility). Along with
the repetitive shifting of weight to remain a moving target and the tuckedin
chin to protect both the trachea and carotid artery, supplying oxygen to
the body and blood to the brain and head down with narrowed eyes to protect
sight, this is the posture of someone who is tremendously frightened or
potentially highly aggressive.
Can you recall the last time you had something of a similar posture when
you made a presentation?
View to a Kill
So it is the vulnerable “vital” or “kill” points of the body that we unconsciously
protect when we feel anxious. The human race’s business culture
has introduced the format of “giving presentations” as a positive commercial
tool, yet our old brains can’t recognize the personal benefit. When we
get up there to present, we still feel that age-old fear of danger. So we protect
ourselves with posture. Furthermore, we will angle ourselves side on to
the audience to decrease the vulnerable surface area to attack, or maybe
hide a little behind an object such as a podium, chair, or table, touching
this object for security and positioning ourselves in relation to it as we would
to a shield or a weapon. We can also unconsciously gravitate toward windows
and doors to be sure that we are close to an exit. Watch this behavior
the next time you attend a presentation. More important, watch this behav26
• WINNING BODY LANGUAGE
ior in yourself—it is natural, and you are predisposed to it. First recognize
it, then, as you will find, you will be able to change it with the specific physical
techniques coming up in the next chapter of this book.
Most important, how do you feel about the speaker when she presents
to you in this way? Do you have confidence in her? Do you trust her? Do
you feel that she is calm and assertive and able to deal with pressure as a
leader? Is she credible to you as a potential provider? Or is she creating a
feeling of distrust in you because what you see is someone who is showing
all the fundamental signs of attack or retreat?
Think about the hypothetical scenario of our CFO telling us, “It’s been
a great year!”: it may be this fight-or-flight posturing that is responsible for
the incongruent nonverbal signals—the mixed messages that cause us not
to trust the statement because of the physical impression that the CFO is
prepping to flee or attack, is “stuck in the headlights,” or is just rolling over
and dying in front of us!
Pack Mentality
What’s more, the pack copies the leader. The audience copies the presenter.
Part of our brain is free of any logical thought process and is more
emotionally based. It is sympathetic at an unconscious level with strong
signals that it receives when watching and listening to other human beings.
Not only do we have more faith in what we see, but we also have more
faith in what we feel emotionally. Therefore, when we “connect” with
another person on an emotional level, we trust the feelings that are communicated
because they feel like they are ours too. We “mirror” or copy
others’ actions and feelings and have faith in them through our own physical
and emotional experience of them.
It is theorized that the chemical that is most responsible for emotional
bonding in humans, oxytocin, is involved in the human mirroring system,
What We Have Here Is a Failure to Communicate • 27
producing increased empathy and rapport and influencing generosity
within partnerships and social groups. This chemical instills trust, increases
loyalty, and promotes the “tend and befriend” response by diminishing
fear—a response that is great for business in so many ways. When human
beings get together, they can often display a complex and rapid exchange
of largely nonverbal information regarding their emotional states. In other
words, we can detect what others are feeling and rapidly adjust our own
thinking, feeling, physiology, and actions to precisely match the situation.
Part of your mind works alongside the sympathetic nervous system to release
oxytocin for a deep, personal connection below the level of consciousness.
It draws the emotions of a group into congruence. Human beings at all ages
are active in this sense.
It is this reaction that causes any audience to mirror or mimic the messages
that a presenter sends nonverbally. And in the case of the presenter
displaying the symptom of fight or flight—well, the audience members just
join right in. Only there are normally more of them than the speaker, so
this can quickly spiral into a feedback loop of fear, aggression, and submission.
“Tough crowd. . . . I got eaten alive!”
Mimic
Training in physical and visual theater opened up a huge vocabulary
of movement for me, and I found that I was adept. I ate, drank, and
slept the world of performance, and my eyes were opened to the
extreme power in the body to understand and change psychological
and emotional states. (More so than thought, intention and feeling
28 • WINNING BODY LANGUAGE
can ever do by themselves.) Take, for example, the exercise of “pastiche,”
in which I would mimic another’s personal movement rhythms
and idiosyncratic gestures. This was most exciting when, in performing
the other person, I could gain insights into her innate mindset
through being receptive to the thoughts and feelings that copying her
movement induced in me. One piece of vocabulary I would use when
studying an individual was to discern whether he was “above the
table” or “below the table”; this referred to the “TablePlane,” (see
Appendix) an imaginary surface that cuts through the body horizontally
at the navel. If you take your center of gravity below that plane,
you become sluggish, heavy, and often a little depressed in feeling—
quite “passive.” If you take your center of gravity above it, you became
lighter, more airy, and a little more nimble mentally—quite “active.”
I would also see whether people were in front of the “door frame” or
behind it. By imagining a surface that cuts through the body laterally
and stepping your center of gravity either forward of this or behind it,
you become psychologically more extroverted or introverted respectively.
It is possible to go so far behind the door frame that you become
so self-conscious that it is impossible for you to speak; you can also
see this in others and shift them physically to give them instant confidence.
By using combinations of these positions, one can literally
step into another mental state while still being “authentic” because
it is you doing it and so it is your genuine emotional state in that
moment. For example, above the table and in front of the door frame
can become hyper and aggressive—totally “in your face!” Try it out
next time you want to clear a room quickly.
What We Have Here Is a Failure to Communicate • 29
The Big Don’t: Dropping Your Hands
Not only are you predisposed to drop your hands down by your sides when
you present, but the majority of traditional and present business presentation
training tells you to do this! These presentation manuals and trainers
not only tell you to keep your hands loose by your sides, but also tell you
to stand still. Let me make this quite clear: you cannot do anything worse!
Dropping your hands and standing still in front of an audience causes
your unconscious mind to wonder why you have made yourself a static target.
At this stage, your body will most likely respond by “playing dead.” This
is the mechanism that says that if we are in danger and we are not going to
move, we had better pretend to be very weak or even dead so that we don’t get
eaten. That’s when you get the weak body, dull voice, and, worst of all, a
lifeless look in the eyes. The audience will see you as roadkill—highly unappetizing!
This fright response can also lead to an almost narcoleptic sleep
response or cataplexy (a muscular weakness brought on by strong emotion)—a
feint response in the most acute cases of a stress response to public
speaking.
The GrotesquePlane
I call the region of the body below the waistline the GrotesquePlane.
(Grotesque comes from the same Latin root as grotto, meaning a small cave
or hollow.) In modern English, grotesque has come to be used as a general
adjective for something ugly, incongruous, or unpleasant, and thus it is often
used to describe distorted forms. Not only this, but a cave is associated with
dark, covert, and untrustworthy areas, where much is hidden from sight. The
cave is where our prehistoric ancestors, and thus our animalistic instinct
Embodied Cognition
Let’s now go through exactly what dropping your arms does to your body
and your mind. In nature, there are really only two reasons for you to drop
your arms: to rest or to move. We have talked about how with your arms
dropped and your adrenalin pumping, you will start to shift your weight
in front of an audience, literally looking shifty—not easy for those who are
watching you to trust. This shifting can easily escalate to pacing up and
down. The brain says that if we have our arms by our sides, we should be
moving—especially with all those people looking at and judging us.
But when you stand still with your arms hanging down, the body takes
this as a signal to rest, or even sleep. Yes, that’s the biggest reason why the
audience gets sleepy in a presentation: you are standing still with your arms
hanging down. The audience members quickly copy the leader and let their
arms relax in their chairs, sit back, and trance out. They become the living
dead, just like the presenter. With the arms hanging down and the body
still, a person’s heart rate, breathing rate, blood pressure and levels of oxygen
to the body and brain can decline quite rapidly taking the brain’s electrical
activity to a state that is getting dangerously near to the theta wave
rhythmic cycle of sleep.
When the arms hang down and the body is still, the voice follows and drops
significantly in tone (another nonverbal indicator of the meaning behind a
message). This deeper voice then tends to drop even further at the end of each
thought. Sighs and “ers” have a downward intonation, and there are really only
three reasons for a downward intonation: sleep, depression, and command—
the dormant presenter, the despondent speaker, and the despotic leader.
The Dormant Presenter If you wish to send a child to sleep with a story,
just send the tone of your voice down at the end of each line of text, and
start the next line at the deep tone you ended the last one on. So your voice
What We Have Here Is a Failure to Communicate • 31
drops down and down like a flight of stairs. The tone of voice informs the
old brain that it is time to relax the body and decrease the breathing rate,
heart rate, blood pressure and brain’s activity. Certain chemicals are sent
around the body to tell the brain to start shutting down some of the nonvital
functions, most importantly the conscious mind. The child’s skin begins
to go paler and waxy in tone as his eyes begin to glaze over and his limbs
begin to go limp. You see, it is not the story that sends us to sleep, but the
tonality of the reading that gives us the instruction at a deep, deep level.
And you have certainly witnessed speakers and presenters who have put
both themselves and their audience to sleep in seconds with their downwardinflected
tonality. Putting the hands down by the sides and being still is the
culprit that is largely responsible for this tranquilizing tonality.
The Despondent Presenter Next is the depressed downward tonality—the
chief financial officer who tells us, “It’s been a great year!” but in a tonality
that says, “I am close to hanging myself. . . . Dump my stock right now.”
As Dr. Mehrabian’s studies concluded, given a choice between believing
the content and believing the nonverbal messages, the unconscious mind
will go with the nonverbal as being more trustworthy. Once again, hands
down by the sides is a sure-fire route to creating a downturn in credibility.
The Despotic Presenter Finally, there is the loud-voiced downward tonality,
which is more prone to happen when the hands are down at the sides
and the body is pacing. Pacing up and down in the space creates the overconfidence
of being a moving target and puts more air into the lungs; the
brain functions better with more oxygen intake and processes some of the
fight-or-flight chemicals so as not to depress and poison the system. However
the extra air volume in the lungs gives a loud, forceful downward
inflection that can sound overtly commanding, especially when mixed with
32 • WINNING BODY LANGUAGE
----·
an adrenalin fueled attitude —a product of the aggressive “fight” response.
This may be acceptable to an audience that feels that it is clearly under
threat from somewhere else and can sense that dangerous uncertainty personally;
such people will be attracted to a strong command structure in the
tone of the voice. It will feel more certain and so safer to them. More often
than not, however, in the modern business world the commanding voice
seems too aggressive and often just crazy. Trust disappears because the audience
members cannot see for themselves the imminent threat to which the
leader seems to be having a strong response.
Armed forces use the command tonality to great effect in training to stop
the soldiers from questioning what the threat is when they cannot see it. It
can take months of repetitive drill and other “incentives” to emotionally
desensitize combatants so that they will respond to orders without question
in all
circumstances, obeying commands during periods of stress or when
they are under no perceived stress.
To illustrate, consider a military combat situation. When a soldier encounters
an initial sign of threat, the socially appropriate response, i.e., the
response demanded by his military training and reinforced by other members
of his unit, is usually the “stop, watch, and listen” heightened-alertness
response. This behavior is consistent with the biological predisposition
toward the freeze response.
But as the reality of a firefight grows imminent,
the biological and situational demands are no longer so aligned. The evolved
hardwired instinctual response to flee is in conflict with military training,
and this conflict can further increase the intensity of this already stressful
experience. This is why the military has some unique and highly effective
training methods to manage and desensitize soldiers to operation stress and
counteract their natural instincts to flight rather than fight. However, these
training techniques are frankly a little extreme for the business communicator’s
needs. We will leave them well alone.
What We Have Here Is a Failure to Communicate • 33
For most of us who are neither giving nor receiving military orders, in
our daily business dealings, barking commands can often kill rapport and
get you a name for being an insensitive idiot, potentially quashing lucrative
deals in your wake. “I love the smell of napalm in the boardroom!”
Lead with Your Body
Given this new insight, if you have any publications or training manuals
that tell you to keep your hands by your sides when you speak, do yourself
a favor now, and tear those pages out and burn them! Indeed, burn the
whole book or training manual, because if that is some of its best advice,
what is its worst like?
What these trainers do not know is the fundamental effect of certain
movements on the brains of both the person who is moving and anyone
viewing that movement. They have no knowledge of the powerful effect
that even small movements of the body have on the emotional impulses of
the mind. Of course, masters of the performing arts have known these
secrets for thousands of years, and more recently behavioral psychologists
and neurologists have recognized the significance of the motor system in
influencing cognitive and affective processes. As George Lakoff, a champion
of theories on embodied cognition, states in his 2002 work Moral Politics,
“Our brains take their input from the rest of our bodies. What our
bodies are like and how they function in the world thus structures the very
concepts we can use to think. We cannot think just anything—only what
our embodied brains permit.”
Specific movements may become so strongly associated with a cognitive
or affective state that their initiation consistently elicits that corresponding
state. As the simplest example, take the way arm flexion is habitually used
34 • WINNING BODY LANGUAGE
for pulling something toward oneself, and arm extension for pushing something
away. As a result, these movements have become associated with positive
and negative outcomes, respectively, and psychological researchers
have proven that performing them tends to invoke corresponding reactions.
For instance, conscious use of such approach and repel arm movements
can influence an individuals’ feelings of liking or dislike respectively.
His Master’s Voice
Movement experts such as the world-renowned Moshé Feldenkrais (physicist,
World War II spy, judo expert and teacher at the Esalen Institute), in
his book Awareness through Movement (1972), recognize that since the
nervous system is mainly occupied with movement, “Correction of movement
is the best means of self improvement.” As in the European schools
of acting stemming from Michael Chekhov and the modern American
methods from Sanford Meisner, the idea of “impulse” is key to creating
“authentic” performance. Spontaneous instinct drives human behavior,
and so emotional impulses and not sense memory or emotional memory
inform the most dynamic of acting techniques. Authentic feelings arise
from activities and reactions to “the moment” or “the now,” This is fundamentally
why actors are called actors—they do action. If thinking where
of primary importance in the moment of performance they would be
called philosophers. Not only this, but as Europe’s foremost mask theater
acting expert John Wright puts it, “That same impulse can be sustained
and have influence on the voice.”
The world’s greatest vocal performance teachers, such as Frankie Armstrong,
Cicily Berry, and Patsy Rodenberg, concur that the body and the
voice are inextricably linked. For the average business professional, this
means that body language works not only when the audience can see you,
What We Have Here Is a Failure to Communicate • 35
but even when it can’t! Because even a subtle physical impulse affects the
vocal muscles to such a strong degree, when you use body language over
the telephone, your audience can hear your intention more clearly when
you concentrate on physically projecting that intention rather than merely
intending it psychologically. As one great acting trainer was often heard to
say to students “you are boring me—an audience cannot hear or see you
thinking however hard you are doing it, you must show them.”
Of course, if you are not aware of any negative body language when you
talk over the telephone, you will be equally unaware of the negative tonality
that your audience is hearing from you.
What Did I Tell You
This book is a unique combination of ancient secrets and new science, so
remember that I said, “If at any moment you begin to feel like questioning
a technique or its rationale—step backward, take a breath, trust, and
just do it!” Understand that literally stepping backward (a traditional
method for taking stock and thinking about a situation) has been shown
in psychological tests to significantly enhance cognitive performance in
moments of stress (this avoidance pattern of movement decreases anxiety).
Indeed backward motion appears to be a very powerful trigger to mobilize
cognitive resources. In fact, it was found conclusively in tests at Radboud
University, Netherlands, in 2008 that whenever you encounter a difficult
mental situation, stepping backward may boost your capability to deal with
it effectively.
We will look at exactly what taking a breath can do for you and your business
audience in a further chapter—but first, if you would like to know and
master the secret of exactly where to place your hands in order to take countermeasures
to calm your fight-or-flight response system, and instantly win
a feeling of trust from your audience, then read on.
36 • WINNING BODY LANGUAGE
Chapter 2 Quick Study
The GrotesqueGesturePlane: When you drop your hands down by your
sides in a stressful situation, your body is designed to execute its extreme
stress response. Your audience is prone to mirror or copy this response and
feel uneasy, confused, or sleepy. Since for the majority of businesspeople,
communication is their biggest problem and often has the most impact on
relationships and on business, it is best, when communicating, to avoid
doing anything that can exacerbate the fear of speaking. And some business
content being just plain boring (sorry, but it is)—it’s best not to
encourage sleep.
Just Do This Now
1. Keep your hands above your waistline (see next chapter for specifics)
and so out of the GrotesquePlane when you communicate to avoid
negative engagement with your audience.
2. Should you wish to lower the energy of your audience (maybe
they are too excited), let your hands drop down by your sides and
stand still.
3. Allow your voice to follow the impulse of your body to reduce strain
on it. Let your voice do what it naturally wants to do in alignment
with your chosen physicality.
What We Have Here Is a Failure to Communicate • 37
38 • WINNING BODY LANGUAGE
Chapter 2 Case Study
Theory to Practice: Literally Breathtaking
In a seventh-grade classroom, Mr. Williams interrupts John’s public speaking
delivery as John becomes faint. On the verge of collapse from lack of
oxygen, John takes an empty front-row seat. His friend David soon escorts
him to the bathroom.
In a project update, Shawn’s speech begins to slow and a slight
gasp/swallow motion begins to pepper his presentation with alarming frequency.
He reduces the “Key Take-Away” portion of his talk to simply reading
the bullet points on the presentation slide. He regains his composure
after stumbling through an answer to the first audience question looking for
clarification on much of the content.
In both cases, audience members are aware that something is amiss, and
are completely distracted from the presentation. Nobody says anything, and
there is limited positive discussion following the episode.
Insight
Certain body positions send clear messages that start some quite extreme
physiological and psychological responses. What was just described is a
natural—and relatively frequent—occurrence when people address groups
(e.g., more than four other people). It is very likely that both these presenters
stood still, kept their hands in the GrotesquePlane and literally
starved their brains of oxygen.
Provocation
In seventh grade, the teacher can come to your aid. What kind of impression
are you making in the workplace when this happens?
3
Winning Trust with a
Wave of Your Hand
Truth Fears No Question
Life happens at the level of events. Trust only movement.
—Alfred Adler
In this chapter you’ll learn:
• The TruthPlane and how to be there
• The world’s top technique for using the body to win trust
• The biggest key to nonverbal excellence
• How to calm stage fright—with your hands
• Ancient techniques for talking to the reptilian brain
• 39 •
I
f you were not feeling confident about your standing in a social group,
you would not wish to show this vulnerability on purpose, would you?
If you felt weak and exposed around a group, you would not go out of your
way to display that weakness and expose yourself more, right? In the body
language you use in a business context, the last thing you might think it
wise to do is to expose and display your own Achilles’ heel. It seems as
though you are better off putting on a mask of boldly assertive body language
that shows that you are strong—the alpha person in the room, with
an air of invincibility, yes?
No!
You are about to learn the key piece of nonverbal communication that is
understood in every culture around the world and shows that you are nonconfrontational,
open, available, and accepting of others. Some of you will
be thinking, “Well, that’s a weak strategy,” but you’d be quite wrong. The people
in any business audience—at a presentation or a meeting, or standing
around the water cooler for a chat—are not looking for someone who is going
to harm them—they are looking for someone who is going to help them. They
need to feel sure that the leader in the room is going to give them sustenance,
not deplete their resources. Most of all, they must be assured that you accept
them. If you look as if you will “feed them,” they will approach you. If you
look as if you are going to “take away,” then they will retreat or attack.
The Gesture That Time Forgot
The following simple piece of body language, hundreds of thousands of
years old and still applicable today, is totally overlooked in understanding
by nonverbal communication “experts” and business presentation trainers
around the globe. It has, however, been handed down within the community
of visual communicators for centuries. Until this point, it has never
40 • WINNING BODY LANGUAGE
been put into writing for any business audience, with any full explanation
of its powerful properties.
So here is that signal that instantly lets the members of an audience know
that you are genuine in intention and can be trusted:
Gestures on a horizontal plane extending from the navel.
OK, so what you may be thinking now is, it can’t be that simple! Yet, as
you are about to experience and learn for yourself, it really is. All you have
to do to let the audience know that you are here to give rather than to take
away is to make hand gestures along the horizontal plane from your navel,
because what those gestures are is not as important as where they are when
it comes to showing your honest intentions toward others. So let’s do some
practical work to help you understand and experience the incredibly influential
and persuasive powers of working within this gesture position, which
I have named the TruthPlane.
Hands-On
First if you stand tall and upright now but allow your hands to hang down
by your sides (below the waistline) in the GrotesquePlane of gesture you
should start to pay attention to your breathing rate. Note the pace and the
quality of the breaths in and out that you are taking. For example, is your
breathing slow-paced, fast-paced, or what you might describe as midpaced?
Do you feel as if you are taking in deep breaths, shallow breaths,
or something you might describe as somewhere in between the two? Do
you feel that you are taking in more breath than you are breathing out, or
vice versa, that you are breathing out more air than you are breathing in?
Winning Trust with a Wave of Your Hand • 41
As you stand, notice some details of your physical stance as a whole when
your arms are hanging down on each side of your torso. How stable are your
legs? How erect is your spine? How does your head feel right now on the
top of your neck? How does your face feel? What are the muscles in your
face doing, and what do you think is the nature of the expression of your
mouth, your eyes, your forehead, and across your face as a whole?
In addition to this, how do you feel right now? Describe that feeling to
yourself, or even name it if you can. Many people get a considerable feeling
of “heaviness” in the physical, mental, and emotional sense. Consider
whether that is what you are feeling as well. Finally, note anything you experience
beyond that which has been outlined, and remember it all for comparison
later.
TruthPlane
Again, tall and upright, but now bring your hands up to your belly button,
and just gently interlace the fingers of your left and right hands so that
they are held comfortably and lightly over your navel, with your palms
softly touching your stomach.
Can you immediately feel a difference in the way you are breathing? Is
your breathing faster or slower than before? Has your breathing become
deeper or shallower, or even perhaps more balanced? Do you feel that you
are breathing out more than you are breathing in, or is there a sense of equilibrium
to your breathing? How does your breathing generally compare to
the breathing that you experienced with your arms hanging at your sides?
Note the difference for yourself right now.
Bring your attention to your body as a whole. How are you standing right
now? For example, how secure do you now feel in your feet and legs? How
does this compare to your stance in the GrotesquePlane of gesture? What
do you feel and think about the position of your spine and how your head
42 • WINNING BODY LANGUAGE
now sits on your neck? Can you feel a difference, and if so, what makes up
that important difference for you?
Again, pay attention to your face. How do the muscles around your
mouth, eyes, and forehead feel to you? What is the expression that you now
feel that you have, and what is the feeling that goes with that expression on
your face? Can you describe the feeling that having your hands gently in
the plane extending from your navel gives you, and can you give that feeling
a name? Also take note of anything else that you have experienced or
thought since taking up this second position of the hands, especially in relation
to your earlier experience of the GrotesquePlane.
Quickly drop your hands down by your sides into the GrotesquePlane or
keep the fingers interlaced so that your hands fall in front of your groin.
How fast do you revert to the original breathing pattern, stance, positioning,
and feelings that go with this position? Now bring your hands up to
your navel area and allow them to gesture anywhere in horizontal plane
that extends 180° from a centre that is your navel. Be open with your gesture,
giving clear access to the stomach. How quickly does the feeling that
goes with the new physical position change?
The Result? A Feeling of Calm
Many people describe the feeling that they get from having their hands in
the navel or belly-button area as being “centered,” “controlled,” “collected,”
“composed,” or “calm” (generally a lot of things beginning with
the letter c); but also, just as you will have experienced, they get a sensation
of levelheadedness, balance, and abundent energy.
Why do we get a feeling of security and calm when we place our hands
in this navel area, bringing attention and access to it as opposed to the feeling
of lethargy, apathy, and sometimes aggression that comes when our
hands are hanging in the GrotesquePlane—either to the sides, across our
Winning Trust with a Wave of Your Hand • 43
front or clasped together around the back? To answer this, let’s first look at
what centuries-old Eastern thought tells us about this area of the body.
Red Mercury In traditional Chinese medicine and martial arts, the area
just a couple of fingers width below the belly button is known as the lower
dantien, which translates loosely as “red field” and is a storage center and
powerhouse for pure energy. Also, and for the purposes of understanding
the physical importance of this area and its initial relevance to nonverbal
communication, the lower dantien is taken as roughly the point where the
sagittal, coronal and transverse planes of the human body intersect, or “the
one point.” In Chinese and Japanese tradition (along with much Western
sports practice), this is considered the physical center of gravity for the
human body. (See Appendix)
Scientific theories and practices about centers of gravity, formed first by
the famous Greek physicist Archimedes in the second century BC, state
that in any system of particles, there is a specific location at which the whole
system’s mass behaves as if it were concentrated, and so the center of mass
is the point at which the whole of a body can be acted upon by gravity.
Therefore, if you act upon a body’s center of mass, you are very likely to act
upon that whole body. The most productive input of energy to affect any
mass is at its center.